Medicom Toy

Medicom Toy, founded in 1996, is a japanese brand that specialises in creating collectable toys and action figures. Medicom Toy aimed to create collectable pieces of art rather than conventional toys, thus their products are sold in limited quantities. Their most popular line of toys is the BE@RBRICK series, which is a series of bear-shaped figures imprinted with different designs, which has turned into a cultural icon on its own and spawned a devout following, including high-profile personalities like Pharrell Williams. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. MediCom Toy counts a long list of collaborations, including KAWS, BAPE, Chanel, Supreme, Fendi, Futura, and the list continues to grow specifically in the streetwear/fashion arenas