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Basquiat Watch - Now Is The Time - Daem


This Basquiat Watch represents: ' Now Is The Time'. Now’s The Time (1985) is an artful reference to jazz musician Charlie Parker’s 1945 song of the same name. The round vinyl shape and perfect imprecision allows DAEM to reimagine the traditional watch face. The patterned strap and colors were inspired by Basquiat's fashion in the early 1980's. The back of the watch features Basquiat‘s signature crossed over the DAEM logo to put the essence of human before enterprise.

Daem designs all of their watches in their Brooklyn studio. They are located in an old Williamsburg factory that's been converted, on a tree-lined street opposite the  subway tracks.  Their watches are made in the Basel region of northern Switzerland. After visiting manufacturers across Switzerland and the United States, they found a watchmaker who's truly world class and can bring their designs to life. This "Now is the time " watch is made with Swiss Ronda 515 movement, a precise time keeper and quality standard and Full grain Italian leather, the highest grade of leather with greater softness, durability, and color richness.  More details on Basquiat Watch - Now Is The Time - Daem:

  • Movement: Swiss Ronda Powertech 515
  • Type: Quartz
  • Dial Material: Enamel
  • Crystal: Polished sapphire (anti-reflective and scratch resistant)
  • Case Material: Surgical grade 316L stainless steel
  • Case Diameter: 40 mm
  • Case Height: 9 mm
  • Strap/Lug Width: 20 mm (fits up to 23 cm or 9" wrists)
  • Straps: Stitched canvas, lined with leather
  • Water Resistance: 50 meters (5ATM)
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Jean-Michel Basquiat was a New York City born and raised artist, musician, and producer. As part of the street art group named SAMO, Basquiat took advantage of a larger exposure of his art. Their art was known for their enigmatic epigrams displayed throughout the streets of Manhattan’s Lower East Side. Basquiat art style focused on themes such as wealth versus poverty, integration versus segregation. His unique combination of text and image contributed to his fame. His pieces, such as Irony of Negro Policeman, were strongly political and direct in their address of power structure and systems of racism. Basquiat’s young life ended tragically at the age of 27. However, hundreds of artists still honor his risky and subversive artistic insight. His countercultural focus helped usher in the idea that street art was, in fact, real art. Moreover, his social commentary has had a lasting and powerful effect.


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